Antoine Griezmann

Antoine Griezmann

Antoine Griezmann (French pronunciation: ​[ɑ̃twan ɡʁijɛzman]; born 21 March 1991) is a French professional footballer who plays as a forward for Spanish club Barcelona and the French national team.

Born and raised in Mâcon, Griezmann began his senior career as a member of Spanish side Real Sociedad in 2009, with whom he won the Segunda División title in his first season, departing five seasons later to join Atlético Madrid for a then-club record €30 million. Although featuring mostly as a winger during his time with Sociedad, Griezmann adapted his game in Madrid to become a complete forward, and quickly became the focal point of the team. He went on to break the club's scoring record for a debut season and was named in the 2014–15 La Liga Team of the Season. He was also named La Liga Best Player in 2016 and finished third for both the 2016 Ballon d'Or and 2016 Best FIFA Men's Player awards. Griezmann was again nominated for the awards in 2018, finishing third and sixth respectively, as he helped Atlético win the 2017–18 UEFA Europa League, scoring twice in the final. Griezmann also won the 2014 Supercopa de España and 2018 UEFA Super Cup during his time in Madrid and ranks as the club's fifth-highest goalscorer.^[7] In July 2019, Griezmann departed Atlético to join league rivals Barcelona in a €120 million deal, making him the joint-fourth most expensive football player of all-time.

Griezmann is a former French youth international, representing his the country at under-19, under-20 and under-21 level, and was part of the team that won the 2010 UEFA European Under-19 Championship on home soil. He earned his first cap for the senior national team in 2014, and played at that year's World Cup, helping his country to the quarter-finals. At UEFA Euro 2016, France finished runners-up as hosts, while Griezmann was the top goalscorer and was voted the Player of the Tournament. He later won the 2018 FIFA World Cup, a tournament in which he scored four goals, which earned him the Silver Boot as the second-highest goalscorer of the tournament won the Bronze Ball as the third-best player and was named man of the match in the final.

Early life

"I liked [Beckham] a lot. He was my idol. That's why I wear a long-sleeved jersey and wear the No.7. He had a lot of class on and off the pitch. That's what I liked about him. No one had the right foot he had."

Griezmann on his idol growing up, David Beckham.

Griezmann was born in the commune of Mâcon in the département of Saône-et-Loire. His father Alain, a town councillor, is of a family who originated from Münster, Germany, hence the Germanic surname. His mother Isabelle, a former hospital staff supervising the cleaning team, is of Portuguese descent and her father Amaro Lopes was a Portuguese footballer for F.C. Paços de Ferreira. Amaro Lopes came to France with his wife Carolina to work in construction in 1957, where Isabelle was born and died in 1992 when his grandson was an infant. As a child, Griezmann often spent his holidays in Paços de Ferreira, Portugal.

Griezmann had begun his career playing for hometown club UF Mâcon. While there, he embarked on several trials with professional clubs in order to earn a spot in one of their youth academies but was rejected because clubs questioned his size and lightweight frame. In 2005, while on trial with Montpellier, Griezmann played in a friendly match against the youth academy of Paris Saint-Germain in Paris, and impressed several clubs, notably Spanish club Real Sociedad, whose scouts were attending the event. Following the match, the club's officials offered Griezmann a one-week trial in San Sebastián, which he accepted. He was later offered a second-week stay at the club. The club then contacted his parents and formally offered the player a youth contract. Griezmann's parents were initially reluctant to have their son move to Spain, but allowed him to make the move after positive reassurances. Because Griezmann spent time at youth level in a Basque club, he is potentially available to play for Athletic Bilbao, in spite of being born and growing up in the non-Basque areas of France.

Club career

Real Sociedad

Early career

When he first arrived at Real Sociedad, Griezmann lodged with the club's French scout while attending school across the border in Bayonne, training in the evenings at the club's headquarters in San Sebastián. It took him time to break into Real Sociedad's first team, but after four years in the club's youth system he made his debut, called up by Martín Lasarte for Real Sociedad's 2009–10 pre-season campaign. In the pre-season, he scored five goals in four appearances and an injury to the team's regular left-winger led to Lasarte selecting him for the start of the season (unusually for a youth graduate, bypassing the reserve team altogether).

2009–11: Development and breakthrough

Griezmann, aged 18, playing for Real Sociedad against UD Salamanca in March 2010

On 2 September 2009, Griezmann made his competitive debut in the team's Copa del Rey match against Rayo Vallecano appearing as a substitute in the 77th minute of a 2–0 defeat. Four days later, he made his league debut appearing as a substitute against Real Murcia. On 27 September, he made his first professional start and also scored his first professional goal against Huesca in a 2–0 win. Two weeks later, Griezmann scored his second goal of the campaign in a 2–0 win over Salamanca. In November 2009, he scored goals in back-to-back matches against Hércules and Recreativo de Huelva. The goal against the latter club was the only goal of the match. Griezmann appeared consistently in the team for the rest of the season, scoring two more goals in wins over Cádiz and Numancia as Real Sociedad earned promotion to La Liga for the 2010–11 season as League winners.

On 8 April 2010, Griezmann signed his first professional contract agreeing to a five-year deal with the club until 2015 with a release clause of €30 million. Prior to signing the contract, he drew considerable interest from Ligue 1 clubs Lyon, Saint-Étienne and Auxerre. However, having already received considerable first-team playing time with Real, he signed with the Spanish club. Griezmann also drew interest from Premier League clubs Manchester United and Arsenal before signing his contract.

Griezmann playing for Real Sociedad in 2012

Griezmann made his debut in the Spanish first division on 29 August 2010, in the season's first match. In a post-game interview, he described the occasion as "fulfilling his childhood dream". In the team's first match after the September international break, Griezmann assisted on the equalising goal scored by Raúl Tamudo against Real Madrid. Madrid later won the match 2–1 following a goal from Cristiano Ronaldo. On 25 October, Griezmann scored his first goal in the league in a 3–0 victory over Deportivo de La Coruña. He celebrated the goal by pretending to drive a truck that was parked near the field. A week later, Griezmann scored the opening goal in a 2–1 win over Málaga. In November 2010, Griezmann scored the only goal in the team's 2–1 loss to Hércules. In the team's second match of the new year, he netted the second goal in the team's 4–0 victory over Getafe. After going scoreless in the next nine matches, Griezmann returned to his scoring form in March netting the only goal for Txuri-order in the team's 2–1 defeat to Racing Santander.

2011–14: Individual success

After sitting out the first league match of the 2011–12 campaign, in Griezmann's first competitive match of the season against the defending champions Barcelona two weeks later, he scored the equalising goal in a 2–2 draw.

In the final league game of the 2012–13 campaign, he scored the only goal of the game against Deportivo de La Coruña, securing qualification for the UEFA Champions League for the first time since 2003–04 while also relegating Deportivo.

At the start of the following season, Griezmann scored a volley against Lyon in his home nation of France which helped Real Sociedad qualify for the Champions League group stage (4–0 on aggregate). Another important the goal was also a volley, this time against Athletic Bilbao in a Basque derby league match at Anoeta Stadium in January 2014 which ended in a 2–0 victory for Real.

Atlético Madrid

Griezmann playing for Atlético Madrid in 2015

2014–15: Debut season

On 28 July 2014, Atlético Madrid reached an agreement with Real Sociedad for the transfer of Griezmann, for a fee believed to be close to his €30 million (£24 million) buy-out clause. He passed the medical examination the same day and signed a six-year contract on 29 July.

Griezmann made his competitive debut in the first leg of the 2014 Supercopa de España on 19 August, a 1–1 draw away to Real Madrid, replacing Saúl after 57 minutes. On 17 September, he scored his first goal for the club, in a Champions League group stage match against Olympiacos, in a game which Atlético eventually lost 3–2. Griezmann netted a brace in a 4–2 win over Córdoba on 1 November, his first league goals for the club. On 21 December 2014, he scored his first La Liga hat-trick as Atlético won 4–1 at Athletic Bilbao, having trailed at half-time. He was the La Liga Player of the Month for January 2015 despite appearing in only three of Atlético's five matches.

On 7 April 2015, Griezmann scored the second in a 2–0 home victory over Real Sociedad; out of respect to his formative club, the celebrations were minimal. Two weeks later he scored a brace against Elche in a 3–0 home win, bringing him to a total of 22 goals in the league season, overtaking Karim Benzema for the highest total by a French player in a single Spanish top-division campaign. He finished the season with 22 goals in 37 games and was selected as the only Atlético player and one of three forwards in the Team of the Year at the LFP Awards, alongside Cristiano Ronaldo and Lionel Messi.

2015–16: Rise to worldwide prominence

On 22 August 2015, Griezmann scored the only goal as Atlético began the season with a home victory over promoted Las Palmas. He scored both of the goals on 15 September, as they won at Galatasaray in the Champions League group stage. A week later, he repeated the feat to defeat local neighbours Getafe and put Atlético on top of the league. On 18 October, in his return to Real Sociedad, Griezmann chipped goalkeeper Gerónimo Rulli in the ninth minute of a 2–0 away win (as in the fixture six months earlier, he did not celebrate the goal).

On 27 February 2016, Griezmann scored the only goal as Atlético won away to Real Madrid. On 13 April, he scored both goals in a 2–0 quarter-final second-leg win at the Vicente Calderón Stadium that knocked holders Barcelona out of the Champions League. On 3 May, he scored the decisive away goal against Bayern Munich in the semi-final the second leg at the Allianz Arena to send Atlético to the final. Griezmann hit the crossbar with a penalty two minutes into the second half with his team trailing 1–0 against Real Madrid in the Champions League final at Milan's San Siro on 28 May. He scored in the penalty shootout after the match had ended 1–1 after extra time, but Atlético ultimately lost 5–3.

Griezmann with Atlético Madrid in 2017

2016–17: Ballon d'Or and FIFA Best Player nominations

On 23 June 2016, Griezmann signed a new contract with Atlético, which would keep him at the club until 2021.^{[citation needed]} On 1 November 2016, Griezmann scored both of Atlético's goals (with his second in the 93rd minute) in their 2–1 home win against Rostov in a 2016–17 Champions League Group D match (in which he has voted the Player of the Match) to enable Atlético to progress to the round of 16 with two matches to spare. On 22 April 2017, he scored the only goal of a win at RCD Espanyol, thus becoming the second Frenchman after Karim Benzema to score 100 La Liga goals (in 247 games).

After another trophyless season, and amid speculation that he could leave Atlético for Manchester United after the conclusion of the 2016–17 season, he extended his contract at the club by one year in June 2017, after learning that Atletico was given a transfer ban and that they could not sign a replacement. His reported release clause was also raised to €100 million (£87 million).^{[citation needed]}

2017–18: UEFA Europa League victory

On 19 August 2017, Griezmann earned his first red card during a draw against Girona and received a two-match ban. He was initially booked for diving in the penalty box, then his the reaction of using foul language toward the referee earned him a second booking. He was named La Liga Player of the Month for February 2018 after registering eight goals and two assists during the period, including scoring seven in four days (a hat-trick against Sevilla and four against Leganés). His second in the 4–0 win against the latter was his 100th goal for Atlético, becoming only the third player of the 21st century to do so after Sergio Agüero and Fernando Torres.

He scored in the first leg of the 2017–18 UEFA Europa League semi-final away to Arsenal and assisted Diego Costa for the only goal in the return, contributing to Atléti's 2–1 aggregate victory and progression to the final, held in Lyon and against French opposition in Marseille; he then scored twice in the final as his club claimed the trophy for the third time in nine years.

After months of speculation linking him with a €100 million (£88 million) move to Barcelona, which came after Atlético reported Barcelona to FIFA over an alleged illegal approach for Griezmann in December 2017, Griezmann signed a contract extension with Atlético on 19 June 2018 until 2023. This came days after he rejected a move to the Camp Nou. He wrote a message to Atlético on social media, "My fans, my team, MY HOME!!!" in Spanish, French and English along with a video in which he is seen walking around Madrid.

2018–19: Final season with Atlético

On 15 August, Griezmann started in Atlético's 4–2 extra-time win over Real Madrid in the 2018 UEFA Super Cup in Tallinn.

On Matchday 2 of the Champions League, Griezmann scored a goal in either half to give his team a 3–1 home win over Belgian champions Club Brugge. Later on Matchday 4 he scored Atletico's second goal against German side Borussia Dortmund as Atletico Madrid won the reverse fixture at home by a 2–0 margin following a 4–0 defeat against the same opponents earlier in the competition at the Westfalenstadion. In the following the game, he again scored the second goal in a 2–0 win against French side Monaco, to ensure his team's qualification for the next round of the Champions League.

"These five years have been incredible. Thank you very much for everything, I carry you in my heart."

—Griezmann after announcing his departure from Atlético Madrid on 14 May 2019.

On 15 December, Griezmann played his 300th league contest in the Spanish top division, a game in which he scored twice while setting up another, as Atlético Madrid won 3–2 away to Real Valladolid. In the following week, he scored his 200th career goal, from the spot in a 1–0 win over Espanyol. On 26 January, in a league fixture at home against Getafe, he scored his 10th league goal of the season in a 2–0 win as Atlético closed the gap between league leaders Barcelona to just 2 points. On 10 February, he scored in a 3–1 derby defeat against Real Madrid, equalling Fernando Torres's record-which he later broke in the following week by scoring the only goal in a 1–0 win against Rayo Vallecano, to become the fifth highest goalscorer in Atlético history with 130 goals.

On 14 May 2019, Griezmann announced that he would be leaving Atlético Madrid after five seasons, after being heavily linked to Barcelona, who reportedly intended to pay the €120 million buy-out clause set by the club.

Barcelona

"I didn't leave Atletico neither to win the Champions League nor to win more trophies, I left Atleti to learn a new style of play, new philosophies. To learn another style of football, another team. Atleti can win LaLiga and the Champions League any year."

—Griezmann on why he joined Barcelona, 11 December 2019.

On 12 July 2019, Barcelona announced the signing of Griezmann after they paid his €120 million buy-out clause, with the player set to sign a five-year contract with the club. Later that day, however, Atlético Madrid disputed Barcelona's deal to sign the player, stating that the fee paid falls €80 million short of his release clause, claiming that Griezmann had agreed to move to the Nou Camp before 1 July, when his €200 million buy-out clause was lowered to €120 million. Atlético later stated they have "started the procedures it considers appropriate for the defence of its legitimate rights and interests" as a result of any deal, with reports in Spanish media suggesting the club planned to go to football's governing body FIFA to argue their case. On 14 July, Griezmann was presented at the Camp Nou and was handed the number 17 shirt, and made his debut in a pre-season friendly in Japan against Chelsea. Also on 14 July, some angry fans of Atlético have defaced Griezmann's plaque outside the Wanda Metropolitano following his departure to the rivals club. Atlético then officially submitted a complaint to La Liga, whose president Javier Tebas later stated "it is possible to block [Griezmann's] transfer", but also noted "La Liga have [yet] to decide [the] course of action."

2019-20: Debut season

Griezmann had his competitive debut on 16 August in a 1–0 defeat to Athletic Bilbao. On 25 August, Griezmann scored a brace and assisted during his home debut, which ended in a 5–2 win vs Real Betis. After substituting injured Ousmane Dembélé after 26 minutes of the first half, he scored his first Champions League goal for the club on 27 November 2019 in a 3–1 win against Borussia Dortmund, assisted by Lionel Messi. Griezmann became the first player this season in every major competition when he scored a brace against Ibiza in a narrow 2-1 win.

International career

Youth

Griezmann with France U21s in 2011

Due to playing in Spain, Griezmann went unnoticed by several France youth international coaches. After his success with Real Sociedad, on 23 February 2010, he was named to the France under-19 team to play in two friendly matches against Ukraine. On 2 March, Griezmann made his youth international debut appearing in the team's 0–0 draw with Ukraine. In the return leg two days later, he scored the game-winning goal in the 88th minute to give France a 2–1 victory.

On 7 June 2010, Griezmann was named to coach Francis Smerecki's 18-man squad to participate in the 2010 UEFA European Under-19 Championship. In the tournament, he scored two goals and provided an assist in the team's second group stage match against Austria, a 5–0 win, as the national team eventually won the competition on home soil. He was named in the Team of the Tournament.

Due to France's victory at the UEFA Under-19 championship, the nation qualified for the 2011 FIFA U-20 World Cup, which merited under-20 team appearances for Griezmann. On 28 September 2010, he was called up to the team to participate in friendly matches against Portugal and the reserve team of Italian club Juventus. Griezmann, however, did not appear in either match due to being sent home early after suffering a thigh injury during a training session. The following month, despite still being eligible to appear at under-20 level, he was called up to the under-21 team by coach Erick Mombaerts as a replacement for the injured Gabriel Obertan to play in a friendly match against Russia. Griezmann made his under-21 debut in the match appearing as a second-half substitute in a 1–0 defeat.

After appearing in two matches with the under-21 team, Griezmann returned to under-20 level and made his debut with the team on 9 February 2011 in a 2–1 victory over England at the New Meadow, assisting Clément Grenier's equaliser. On 10 June 2011, he was named to the 21-man squad to participate in the U-20 World Cup. He made his debut in the competition on 30 July 2011 in the team's 4–1 defeat to the hosts Colombia. On 10 August, in France's Round of 16 matches against Ecuador, Griezmann scored the game-winning goal in a 1–0 victory.

In November 2012, Griezmann was suspended, along with four other youth players, from France's national teams until 31 December 2013 for disciplinary reasons regarding a late night out before training. During this time, he considered switching allegiance to his ancestral Portugal.

Senior

Griezmann (pictured in 2017) made his senior debut for France in 2014

On 27 February 2014, Griezmann received a call-up to France's senior squad by coach Didier Deschamps to play in a friendly against the Netherlands at the Stade de France. He earned his first capon 5 March, appearing as a starter in the 2–0 home win and playing the first 68 minutes.

2014 World Cup

On 13 May, he was named in Deschamps' squad for the 2014 FIFA World Cup. On 1 June, playing against Paraguay in Nice, he scored his first international goal for France, opening a 1–1 draw. He added two more as a late substitute for Olivier Giroud in France's final warm-up match, against Jamaica on 8 June, the final two in an 8–0 win. On 15 June, he was selected to start in France's first match of the World Cup, replacing the injured Franck Ribéry on the left side of Les Bleus' attack as they defeated Honduras 3–0 in Porto Alegre. In the last 16 against Nigeria, his pressure led to Joseph Yobo scoring a late own goal for a 2–0 French victory. France was eliminated in the quarter-finals by eventual champions Germany.

Euro 2016

Griezmann playing against Switzerland at Euro 2016

Griezmann was chosen for France as they hosted UEFA Euro 2016, and started the opening game, a 2–1 win over Romania. For their performances, he and Paul Pogba were benched for the next game against Albania at the Stade Vélodrome; Griezmann came on in place of Giroud in the second half and headed Adil Rami's cross with the first shot on target in the last minute to open a 2–0 win. In the last 16 against the Republic of Ireland in Lyon, he scored twice as the French recovered from a half-time deficit to win 2–1 and was also fouled by Shane Duffy who was given a straight red card.

On 3 July, Griezmann assisted Pogba and Dimitri Payment before scoring himself in a 5–2 quarter-final win over Iceland; it was his first goal at the Stade de France. In the semi-finals against Germany four days later, he scored twice in a 2–0 victory to lead France to their third European Championship final. Following a 1–0 defeat to Portugal in the final on 10 July, Griezmann won the Golden Boot as the tournament's top scorer, with six goals and two assists in seven games, and was named the tournament's best player, also being named to the team of the tournament. His tally of six goals at the tournament were second only to the nine goals by compatriot Michel Platini at UEFA Euro 1984.

2018 World Cup

On 17 May 2018, Griezmann was called up to the France squad for the 2018 FIFA World Cup in Russia. On 16 June 2018, he suffered a foul in the box and scored the resulting penalty kick to open the score in France's 2–1 over Australia in their opening match at the tournament, which was the first penalty decision ever to be awarded in a World Cup match with the assistance of the video assistant referee system. On 30 June, Griezmann scored a goal from the penalty kick given for a foul on Kylian Mbappé in a 4–3 victory over Argentina in their round of 16 match.

Griezmann (middle) plays against Argentina in the round-of-sixteen game at the 2018 FIFA World Cup

In France's 2–0 victory over Uruguay in quarter-finals of the tournament on 6 July, Griezmann first assisted Raphaël Varane's goal from a corner and later scored a goal himself with a strike from outside the area following an error by Uruguayan goalkeeper Fernando Muslera. Griezmann did not celebrate his goal against Uruguay out of respect for his Uruguayan mentor and Uruguayan club teammates. In the semi-final against Belgium at the Krestovsky Stadium, Saint Petersburg on 10 July, he set up the only goal of the game from a corner, which was headed in by Samuel Umtiti.

On 15 July, Griezmann was involved in several goals in the final against Croatia, which France won 4–2. With the score at 0–0 in the first half, France was awarded a foul on Griezmann after a challenge from Marcelo Brozović. Commentators called that Griezmann had dived as he began falling before Brozović made contact. Griezmann took the ensuing 30-yard (27 m) free-kick, which was headed by Mario Mandžukić into his own net to give France the lead in the 18th minute. Croatia equalized, but Griezmann scored a 38th-minute penalty after the referee ruled for handball (via a video assistant review) to give France a 2–1 lead. In the second half, he passed to Paul Pogba in the build-up to the midfielder scoring the third goal for France. For his efforts, Griezmann was named man of the match and was also voted the third-best player in the tournament behind Luka Modrić and Eden Hazard, receiving the Bronze Ball.

2018–19 UEFA Nations League

On Matchday 3 of the UEFA Nations League, Griezmann scored a second-half brace as the world champions came from behind to beat Germany 2–1 in Paris.

Style of play

UEFA chief technical officer Ioan Lupescu, who led the panel of technical observers that named Griezmann as the best player of Euro 2016, said that he "works hard for his team and possesses technique, vision and quality finishing" and branded him "a threat in every game he played". A quick, modern, and versatile left-footed forward, with an eye for goal, Griezmann has been described as a "team player", and is capable of occupying several offensive positions in or behind the main attacking line, due to his technical skills, ability to drop deep and link-up play between the forwards and midfielders, or score many goals: he has been deployed as the main striker, in a central role as an attacking midfielder, or as a winger, on either flank. Griezmann is an accurate finisher with either foot from both inside and outside the area, and is also good in the air and accurate with his head, in spite of his relatively small stature.

In addition to his ability to score and create goals, he has also been praised for his work-rate, attacking movement, positional sense, and ability to interpret the game, which, combined with his pace, mobility and energy, enables him to make effective attacking runs to beat the defensive line. He has been noted by various sources as having a comparatively low rate of scoring from penalties.

Outside football

Personal life

Since 2011, Griezmann has been in a relationship with Erika Choperena, a Spanish native of the Basque Country. They got married on 15 June 2017. They had their first child, a daughter named Mia, on 8 April 2016. The couple's second child Amaro, named after Antoine's grandfather Amaro Lopes, was born on 8 April 2019 (thus the siblings share their birthday).^{[citation needed]} Griezmann is Roman Catholic.

Griezmann's sister Maud was a survivor of the siege of the Bataclan theatre in the November 2015 Paris attacks, which took place as he was playing against Germany at the Stade de France, which was also the site of an explosion in the same attacks. She is studying to become his image rights manager, while his younger brother, Théo, plays for Sporting Mâcon, an amateur French club, and in 2015 he created the sportswear brand GZ Brand.

On 17 December 2017, Griezmann caused controversy by sharing a photo of himself dressed as a Harlem Globetrotter on his social media accounts; the outfit included darkened skin and an afro wig. After severe criticism, Griezmann swiftly deleted the posts and apologized.

Since Griezmann's time with Real Sociedad, he developed a strong affection for the country of Uruguay. His love for the country can be traced back to Real Sociedad Technical Director Martín Lasarte and teammate Carlos Bueno, who are both Uruguayan. Bueno has been quoted multiple occasions about the origins of Griezmann love for Uruguay began stating, "With him, I began watching games every day, he became fond of Uruguay and watched all Peñarol matches."

On 6 July 2018, Griezmann faced for the first time Uruguay in the World Cup, he scored the goal to knock out Uruguay from the competition but Griezmann who is notorious for his goal celebrations decided not to celebrate after his goal. After the match, he explained that he has a lot of respect for the country of Uruguay and his Uruguayan teammates from Athletico Madrid teammates Jose Maria Gimenez and Diego Godin who played also played in this match. Godin is also the godfather to Griezmann's daughter. 

Media and sponsorships

Griezmann has a sponsorship deal with German sportswear company Puma, and has appeared in commercials for the company. His ‘Hotline Bling’ goal celebration features in 2016 Puma commercial. Puma unveiled Griezmann's own custom made football boots, PUMA Future 18.1 "Griz", in December 2017.

Griezmann features in EA Sports' FIFA video game series: he appears on the cover of the French edition of FIFA 16 alongside global cover star Lionel Messi, having been selected for the role by public vote. Ahead of Euro 2016, Griezmann featured in advertisements for Beats Electronics headphones, alongside Harry Kane, Mario Götze and Cesc Fàbregas.

Griezmann is a brand ambassador for Head & Shoulders shampoo and Gillette and has featured in several football-themed television commercials. In 2017 he became a global brand ambassador for Chinese mobile phone manufacturer Huawei, appearing in promotional campaigns for the P10 smartphone. He has a dance move named after him in the popular French novelty song "Logobitombo (Corde à Sauter)".

Grizi Esport

In January 2020, Griezmann launched his own esports organisation, Grizi Esport.^[ The organisation has acquired Rainbow Six Siege, Fortnite, and FIFA players.